TOP 10 Global Market Trends:

1. 'Objective Stacking'
   As corporate travellers embrace "objective stacking"— a term coined by Globetrender to describe trips that are planned to fulfil multiple goals —corporate accommodation providers can expect increased demand for accommodation catering to extended stays and offering amenities conducive to work and leisure.
2. Retreats Embrace Non-Traditional Spaces
   Corporate retreats are increasingly opting for non-traditional event spaces to host large meetings. From vacant malls to luxurious yachts, businesses are exploring unique venues to elevate the event experience and foster creativity among attendees.
3. Corporate Accommodation Adapts to ‘Human Sustainability’
   With organisations increasingly prioritising their employees’ well-being, or ”human sustainability”, corporate accommodation providers can position themselves as trusted partners.
4. US Corporate Accommodation Demand on the Rise
   Demand for accommodations is on the rise in the United States. While lead times may be shorter compared to 2023, possibly due to economic uncertainty, demand remains high, with bookings expected to surge between 13% and 21% through June.
5. Corporate Travel Agency Consolidation
   The corporate travel technology landscape continues to consolidate, as evidenced by American Express Global Business Travel’s acquisition plans for CWT, valued at $570 million. This consolidation aims to offer clients more comprehensive and integrated travel management solutions, reflecting the ongoing evolution of the corporate travel sector.
   
   

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