Corporate Accommodation
Trends Report
Q4 2024 edition
As every quarter, AltoVita delivers a trends report covering all aspects of corporate accommodation from the latest developments to the upcoming trends. As the industry continues to evolve, stay ahead of the curve and make informed decisions for your business travel and relocation needs.
Corporate Accommodation Trends Q4 2024 edition
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North America:
- Marriott has launched its City Express brand in the U.S. and Canada, entering the “affordable midscale” segment.
- Wyndham opened its first ECHO Suites extended stay property in Spartanburg, South Carolina, marking its entry into the economy extended stay market.
- Sonder has signed a long-term licensing agreement with Marriott, adding over 9,000 units to Marriott’s portfolio by the end of 2024.
- Airbnb is doubling down on its long-term rental business, seeing growth in stays of 28 days or longer, which now account for nearly 18% of its overall business.
- Canada’s corporate housing market continues to flourish, driven by sustained demand and companies’ abilities to meet the evolving needs of corporate travellers with intelligent, scalable accommodation solutions.
Middle East & Africa:
- Radisson Hotel Group has announced major growth in the Middle East, with 58 properties in operation and 30 more under development, including significant expansion in Saudi Arabia.
- Rotana has teamed up with the Abu Dhabi Hospitality Academy—Les Roches to train and mentor the next generation of hospitality professionals in the UAE
- Fairmont Ramla Serviced Residences in Saudi Arabia has been awarded Green Globe certification with a 98% compliance score.
- Saudi Arabia’s sovereign wealth fund has enlisted JPMorgan, Morgan Stanley, and SNB Capital for the IPO of Nupco, the kingdom’s largest medical procurement firm. The move aligns with Crown Prince Mohammed bin Salman’s broader vision to diversify the Saudi economy.
Europe:
- Bob W has partnered with Osborne+Co to raise £120 million to convert underperforming office buildings and hotels into serviced apartments in key European markets like Ireland, Spain, and Poland.
- A survey from HVS shows that Europe’s serviced apartment market has rebounded to pre-pandemic profitability, driven by strong leisure demand and 15% RevPAR growth.
- The Spanish government is set to tighten regulations on short-term rentals, particularly in tourist hotspots like Barcelona and Madrid, by requiring licenceslicenses for listings on platforms like Airbnb.
- From July 2024, Vienna will limit short-term rentals to 90 days per year unless landlords acquire an exemption permit, subject to strict conditions.
APAC:
- Marriott Executive Apartments opened two new locations in BangkokBangkok’s Sukhumvit 101 and Sukhumvit 50, offering premium long-stay accommodations for corporate executives, expatriates, and digital nomads.
- Blackstone is in talks to acquire two serviced apartment properties in Hong Kong, marking its entry into the city’s rental residential sector.
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Jakarta’s serviced apartment inventory will grow to 7,793 units by the end of 2025, with occupancy rates steadily increasing, according to new research from Colliers.
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Victoria, Australia, will introduce a 7.5% levy on short-term rentals starting January 2025, aiming to boost long-term rental supply.
Special Feature: AltoVita Market Insights
As we enter the final quarter of 2024, the corporate accommodation market is displaying clear trends. A more flexible and competitive landscape is offering corporate travelers better cost-efficient options, with booking lead times extending in key regions. However, high demand in certain markets—particularly for extended stays—makes negotiation crucial for securing favorable pricing, whether through capped or negotiated flat rates.
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Average Daily Rate (ADR) Trends
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Booking Lead Times and Asset Types
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Booking Opportunities and Trends for Q4 2024
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Spotlight on Q4 Booking Behaviour
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Looking Ahead: 2025 Forecast
Corporate Accommodation Trends Report Q4 2024 edition
Thank You for Downloading the Q4 2024 Corporate Accommodation Trends Report!
You will shortly receive an email from us with your copy that you can also share with colleagues and industry peers.
Who is this report for?
It's designed to equip mobility and business travel managers with relevant insights and data to navigate the global corporate accommodation landscape.
Global Mobility Managers
Business Travel Managers
HR & Procurement Managers
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